“Preparing tourism for tomorrow by promoting collaboration, innovation, and sustainable practices between the public sector, academia and private enterprises.”

Sharing to Connect

Support micro-enterprises and SMEs to join the digital supply chain, increasing their competitiveness.

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Sustainability First

Facilitate strategic communication for companies, investors & brands committed to put sustainability first.

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Global Connections

Connecting experts and leaders to address global challenges, focused on delivering impartial outcomes.

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Welcome to the Travel & Tourism Foundation

Connected We Can

Our mission is to build trust communities through trust relations by ensuring that the right information is delivered to the right person at the right time. By identifying common trust criteria and coordinating the best experience already gained by leaders, experts and by industry associations we’ll help advancing policy-relevant knowledge about the most important challenges facing our world and future generations.