Spanish Hotel Group Meliá Hotels International is building its luxury brand presence in Southeast Asia with two new Thailand hotels, including the launch of the first Paradisus by Meliá-branded property in the region. The new hotels will come online as Meliá properties through an expanded partnership with Thailand’s leading integrated lifestyle real estate group, Asset World Corporation (AWC).
The addition of Meliá Pattaya City and Paradisus Jomtien Resort will further enhance Meliá’s presence in partnership with AWC, bringing the total number of hotels under their umbrella to six in the country. They first established a presence in the tropical destination with the opening of Meliá Koh Samui in 2020. Paradisus Jomtien Resort will be the first Paradisus announced to open in Asia. Meliá’s luxury all-inclusive brand focuses on memorable local experiences in addition to upscale dining options and is already well-established in South America and Spain.
Meliá Pattaya City will start welcoming guests in December 2024 following a full renovation. Situated in the beachside resort town of Pattaya, a popular and convenient weekend getaway from Bangkok, Meliá Pattaya City will involve a renovation of the three-star, 234-room Grand Sole Pattaya, which will bring the hotel into alignment with Meliá’s Spanish ethos and charm. The new property will embrace its coastal location by expanding F&B seafood offerings with an all-day dining restaurant inspired by a local fisherman’s village. New bars and MICE spaces will draw their design from local culture. A kids club, fitness facilities and a theater will also be added.
Paradisus Jomtien Resort will debut in 2028. With its prime oceanfront location, the new-build will make the most of the ocean views with a 43-floor tower and 698 keys. In line with Meliá’s global eco-ambitions the new hotel will sport a more dynamic and sustainable facade, incorporating vertical tropical greenery into the exterior. Forty-four rooms will feature outdoor plunge pools merging with the skyline from their terrace. The property will also include multiple restaurants, a gym and spa, convention center and meeting rooms.
“The addition of these two hotels to our portfolio marks a major milestone in our long-term relationship with AWC,” said Gabriel Escarrer, CEO and Chairman of Meliá Hotels International. “We will build on the success of Meliá Koh Samui, Meliá Chiang Mai, and most recently INNSiDE by Meliá Bangkok Sukhumvit in Thailand with AWC.”
“AWC and Meliá share a commitment to sustainable tourism. We are delighted to expand our portfolio and strengthen Pattaya’s position as a global luxury lifestyle destination by introducing the flagship Meliá Hotels & Resorts brand and Paradisus by Meliá all-inclusive luxury brand to this vibrant beachfront city,” said Mrs. Wallapa Traisorat, President and CEO of AWC. “Pattaya’s unique positioning – with its close proximity to Bangkok, exciting activities, a variety of attractions, renowned seafood and international cuisine, and vibrant cultural scene – combined with Meliá’s extensive beachfront resort expertise, creates a special offering for global travelers seeking an unforgettable experience as well as strengthening Pattaya as a global sustainable tourism destination.”
“The Meliá Pattaya City, located within AWC’s mega mixed-use Aquatique, will strengthen the area to a new level of luxury with a world-renowned hotel operator and a variety of activities, while Paradisus Jomtien Resort will be one of the first luxury all-inclusive hotels, transforming and enhancing Pattaya into another luxury destination for leisure and MICE groups,” added Mrs. Wallapa Traisorat. “This collaboration will create significant value for the surrounding community and contribute to the Thai economy.”
Meliá Hotels International currently operates four hotels in Thailand and with this signing, the group brings the total number of properties (including pipeline) to eight across five major tourism destinations: Bangkok, Chiang Mai, Koh Samui, Phuket and Pattaya.
About Meliá Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 380 hotels (portfolio and pipeline) throughout more than 40 countries, under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá, Sol by Meliá and Falcon’s Resorts by Meliá, plus a wide portfolio of affiliated hotels under the “Affiliated by Meliá” network. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company in Spain and Europe, according to the last S&P Global Corporate Sustainability Assessment (Silver Class). It also has ranked seventh in the Wall Street Journal’s list of the 100 most sustainably managed companies in the world (and the leading travel company) and is the only Spanish travel company included in the list of “Europe’s Climate Leaders 2021” by Financial Times. Meliá Hotels International is also included in the IBEX 35 Spanish stock market.
About Paradisus by Meliá
Paradisus by Meliá Destination inclusive® Luxury Resorts is a brand of Meliá Hotels International, one of the most successful family hotel companies globally. Their properties are located in some of the most exclusive destinations in the world, as well as in emerging destinations, offering a superior experience to guests. The luxury hotel brand currently has hotels in the Dominican Republic: Paradisus Palma Real Golf & Spa Resort and Paradisus Grand Cana; in Mexico: Paradisus Cancun, Paradisus Playa del Carmen, Paradisus La Perla (Adults Only), and Paradisus Los Cabos (BCS, Mexico); and in Spain, there are Paradisus Gran Canaria and Paradisus Salinas Lanzarote. Each property is surrounded by stunning gardens, with beachfront views that reflect the natural beauty of the destinations. Committed to health and wellness and environmentally conscious, each resort offers a range of authentic and personalized Life Enriching Experience activities, such as yoga, YHI Spa treatments, water sports, and cooking workshops.
Paradisus by Meliá offers unique room categories and luxurious options, including The Reserve (adults only) and superior family rooms, providing the highest level of service within the brand, exclusive amenities, and VIP services that are ideal for a wide range of guests: couples, family vacations, weddings, and business trips. One of the new included experiences for VIP guests is the Destination Inclusive® activities, which take place outside the hotel and invite our guests to immerse themselves in the local culture and experience it at each Paradisus destination.
About Meliá Hotels & Resorts
Meliá has 125 hotels in Europe (56), America (18), Cuba (16), Africa (5) and Asia (30). We are present in 32 countries and currently have 21 hotels under development in 11 countries.
At Meliá Hotels & Resorts, we stand out for our unique Spanish style in the hospitality industry and for our warmth, closeness and passion for service.
This means that we offer our guests a unique wellness experience.
Our Spanish warmth and spontaneity are part of our Mediterranean roots and are always present in the Meliá experience.
An experience that is enriched by providing thoughtful extra services. Paying attention to the smallest details and providing personalized experiences for each guest.
How do we interpret wellness in the MELIÁ brand?
We see wellness from an innovative perspective. It is not wellness applied only to nutrition or wellness services, it is 360º wellness. The wellness we want to convey is global. You can find it in all aspects of the brand from different perspectives: physical wellness, spiritual wellness, leisure wellness, social wellness, occupational wellness, environmental wellness, financial wellness and nutritional wellness.
First published at TravelNewsHub.com – Global Travel News